home / what we're about / products / contact / more...

cotton and more...

At KittyWong, we're all about getting you into beautiful, casual clothes made from organic, GE-free cotton. And we're gunna be upfront, right from the beginning - the cotton used in our fabrics isn't grown in Australia. That was a tough choice, but the truth is, there's a drought on, and it's going on and on. Growing cotton takes a lot of water, and cotton crops need to be irrigated. With the best technology in the world (and Australian cotton farmers have it) it still takes an average of 6.5 megalitres of water to irrigate each hectare of cotton crop. Even if this drought breaks tomorrow (and we hope it will) droughts in Australia happen. And the reality of climate change means they are happening with increasing regularity.

Of course, there's already some GE-free, organic cotton available, but there's usually a catch. The catch is that its been made into clothes, that are, well, best suited to righteous hippies pining for the 60s who don't care about cut, shape or that their jeans make their arse look like it left in protest against the 80s. Well, that's not what KittyWong's about. We're here for stylers. You deserve GE-free, organic cotton clothes that fit your body making the best of your shape, feel fabulous on your skin and come back from the wash the same way they went into it - except clean. As a bonus, the by-products of this cotton, haven't introduced GE bits, pesticides or fertilisers into the food chain, or used excessive water in the second driest continent (after Antarctica) on Earth.

If everyone, right now, wanted only GE-free, organically grown cotton, they couldn't all have it, because there's simply not enough being grown in the world yet. Here at KittyWong, we think our customers don't want to wait until absolutely everyone else is demanding GE-free, organic cotton. You want it now, and the advantage of being trend leaders, is that you can have it now.

The fibre from one 227kg cotton bale can produce 215 pairs of jeans or 1200 t-shirts.

84% of the 2005/06 Australian cotton crop was grown using irrigation (Source: ACIC, 2006). This enables much less land area to be devoted to the cotton crop - but get real, in Australia, what's more precious? An extra hectare of land, or the thousands of litres of water that has to pumped out of a river?

According to Cotton Australia website, approximately 80% of Australia's cotton crop is genetically modified.